Bloomberg news recently reported that “China’s largest online retailers expect sales to as much as triple next year”. With an accompanying increase in demand for warehouse space, rental rates are rising; some key e-commerce players saw their sales reduced simply due to lack of warehouse space. There is also a dramatic increase in investment in the e-commerce industry in China. For these reasons and more, it is obvious that e commerce is booming and will continue to grow in China over the upcoming years.

Facing increasingly fierce competition in the airline industry, Swiss Air Lines has made a strategic move to maintain their leadership position in Europe. They have decided to drop their old logo and adopt a simpler and more straightforward one. A new tagline “Our sign is a promise” was also created to match the new logo. This new visual identity will be applied from October 2011 on ward, but there has already been online debate about the new logo.

The famous little blue bird of Twitter has been making a remarkable journey around the virtual world since 2006. Many people simply called it Twitter’s bird, but now, it’s officially named “Larry”. A tweet by the admin account announced it in a very casual format. Larry is now the brand mascot for Twitter and it sure has big plans for the future.

On August 8th, 2011, Starbucks opened its first branch in Hefei, the capital of Anhui Province. Hefei is the 3rd city Starbucks entered in the central part of China. However three days after the soft opening, the much welcomed Starbucks faced legal action. The issue surrounded its signature city mug. Hefei’s City Mug is nicknamed “Bao Gong Mug”. Bao Zheng, also known as Bao Gong, was a prestigious judge in the Song Dynasty (960-1127), who was from Hefei. Starbucks used his portrait as the main image on its city mugs and tumblers. Recently, Bao Xun’an, the 36th-generation descendent of the famous judge, accused Starbucks of violating intellectual property rights.

Eco-friendliness is one of the most popular social movements of this generation, and “green chic” is a trend that has endured through fashion’s fickle seasons. The message is clear: people care about the environment—and they’re willing to pay premium for products that promise to save it. From Whole Foods’ organic grub to Toyota’s Prius , smart companies have capitalized on products labeled with hip buzzwords like “sustainable” and “energy-efficient.”

Recently, the French carmaker Peugeot unveiled a new brand logo as well as a revamped slogan in Paris, marking the beginning of its rebranding campaign across the world as the brand approaches its 200th anniversary.