The Italian brand of sparkling mineral water San Pellegrino, recently teamed-up with the iconic jewelry and fashion accessories brand BVLGARI to commemorate the latter’s 125th anniversary. The two Italian firms jointly designed a limited edition bottle named BVLGARI x San Pellegrino, which aims to celebrate Italy’s refined spirit and culture.

The 2010 Beijing International Automotive Exhibition (Auto China 2010) held this past May caused a stir and attracted waves of visitors. Automakers from both home and abroad all unveiled their “crown jewels”. Under the theme of “For a Greener Tomorrow”, environment-friendly electric-powered vehicles have undoubtedly become the focus of attention. Included on the list are Mercedes' F800style, Toyota’s Leaf and, Audi’s E-Tron.

“Brand identity” encompasses a brand’s core idea, values and personality, as well as the way it looks, sounds and feels. In order to create an identity that is easily understood by customers, every brand must be driven by a powerful and unified core idea, and take actions that are consistent with that idea. Failure to “walk the walk” can lead to indifference, confusion or worse, aversion.

Will group buying be the Internet’s next big thing? Could group-buying websites be to the 2010s what Google and E-Bay were to the 2000s? The future will tell but one thing is for sure: group buying is now a trend marketers must take into account.

“Drink Tsingtao, Understand China” reads one ad from the Chinese beer label’s newest campaign. Others play on Chinese drinking customs, like “In China, there’s a penalty for arriving late to drinks: down 3 beers.” Even though they are only displayed domestically, these ads are in English. Approximate Chinese “translations” in much smaller characters are also included below the main text.

Social network game developer Zynga recently launched a promotional deal with 7-Eleven that will connect virtual goods from its online games with roughly 200 million real products sold in 7-Elevens in the U.S. and Canada.

After a hiatus lasting almost two decades, Kraft has revived the media presence of its Bull’s-Eye barbeque sauce through a campaign called “The Bold Choice.” The company took out a 15-second TV ad during Game 6 of the NBA Finals that emphasizes the sauce’s strong taste through a humorous play on the word “bold.” In the clip, a voiceover declares, “Bold versus sweet. Let’s see. They build statues of bold men. They don’t build statues of sweet men. Well, they do. But they’re call figurines,” as a figurine of a small boy flashes on the screen.