Digicorp Inc, a China focused youth marketing and media Company has recently gone though a strategic change which will be soon reflected in its new name: China Youth Media. The move is viewed as the company’s foray into the world’s largest youth market. The new name will come into effect around October the 15th along with a new – undisclosed till now - logotype.

“The steps we have taken better reflect our shift in business strategy," commented Digicorp CEO Jay Rifkin. "By changing our corporate name to China Youth Media, our business, our mission and our message are aligned."

In fact, Digicorp has recently signed a long term Cooperation Agreement with China Youth Net, which gives the company a portal to tap into China 45 million young netizen surfing accessing the net via web or mobile.

The next to be China Youth Media will offer advertisers a great portal to reach this highly desirable segment through a dedicated campus IPTV network, campus events and advanced mobile marketing.

"We have an exceptional and unique partnership with the powerful Chinese government agency, China Youth Net, which oversees Internet activity for China's student population of more than 70 million young people between the ages of 14 and 28," commented Mr. Rifkin. "Our new corporate name, China Youth Media, better reflects the significance of this asset."