Christian Dior, in partnership with the Ullens Center for Contemporary Art in Beijing, brought glamor and international celebrities to the red carpet gala dinner that has marked the opening of the “Christian Dior and Chinese Artists” exhibition on November 16th.

20 leading Chinese artists were commissioned by the famous brand to create artworks aimed at expressing the “essence of Dior”. Names such as Zhang Dali and Zhang Xiaogang exhibited their “Dior” art pieces alongside historical Dior couture pieces delivered straight from Paris. The epic “New Look” designed by Mr. Christian Dior in 1947– one of the most influential creations in the history of fashion – is also among those.

Christian Dior, one of the biggest European luxury-good brands, has been on the fast track of development since its entry to Chinese market in 1993. “Christian Dior and Chinese Artists” signals Dior renewed commitment to the Chinese market. By blending occidental design and Chinese modern culture, the French fashion giant is seeking to further glamorize its already stunning legacy to the rising urban affluent class and eventually to strengthen its brand equity in the next to be biggest market for luxury goods worldwide.