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Brand Source > LABReport Vol. 3 Iss. 1 Feb 2010
LABReport Vol. 3 Iss. 1 Feb 2010
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Words from the Editor

Dear Readers,

Welcome to the LABReport, a publication by Labbrand’s branding experts, bringing you insightful articles on market research, brand strategy, and the creative aspects of branding.

 

As our regular readers know, you can always find valuable information inside to help build strong brands. Don’t forget to regularly read our blog, Brand Source, for up-to-date and analytical commentary on what brands are doing in China and abroad.

 

In this special Chinese New Year edition of LABReport, you’ll find intriguing China content. We discuss how market research can help brands bypass competitive 1st tier cities in China, the brand implementation of white goods brands in a booming industry, and the difference between semiotics and semiology. We will also analyze the Chinese names of three popular cold medications.

 

Happy Year of the Tiger!

 

From the LABReport Team
labreport@labbrand.com
 

02.25.2010
China market entry strategies – bypassing 1st tier cities

The vastness of China and the sheer size of the population mean that opportunities still abound for companies interested in entering this market. However, regardless of the product category, a strategic decision-making methodology is now essential for determining whether or not to take the plunge in China.

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02.25.2010
Brand Implementation for White Goods in China

In this article, we give an overview of the white goods industry in China and identify the brand implementation strategies being used. We then discuss the importance of building brand strength in this growing market.

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02.26.2010
Semiotics vs. Semiology: What the Difference means to brands

In previous articles we have discussed semiotics as a powerful tool for product innovation and analyzing advertising. Using semiotics, brands can take advantage of codes to help them succeed in the marketplace. However, there is a difference between the cultural meaning of a code and that code in relation to a specific category.

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02.26.2010
Name Analysis: Cold Medicine Brands

This article analyzes the Chinese names of three popular cold medicine brands to uncover common attributes called on to attract consumers. As you will see, although these three names are appealing to cold sufferers, they do not greatly contribute to brand differentiation.

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