NIVEA, an international skin care brand, is launching a new product in the Chinese market and is working with Leststry.com.cn- one of China’s unique consumer platforms for direct brand experiences.

Letstry is an online platform that enables Chinese consumers to test free samples of Western brand products, web2asia reports. The Letstry concept may very well be an opportunity for Chinese brands to launch their products in the international market.  In order to receive free product samples one must register on Leststrys website, fill out a questioner and describe your purchasing behavior. After using the product you have to write a review on your experience with the brand. With this Leststry is able to tell NIVEA exactly what Chinese consumers perceptions are.

Leststry is a perfect opportunity for international brands to launch their products in the Chinese market. Lestrys and many other Chinese brands are hoping that similar website will be established overseas to help Chinese brands enter the international market.