A new trend in packaging design seems to be changing the beverage industry: sleek looks, green features and cool colors to make drinks “feel” better.
In fact, MillerCoors has followed Anheuser-Busch, Coke, Mountain Dew - just to name a few - in introducing trendy graphics and looks in aluminum packaging.

The new Miller Lite will feature an aluminum, recyclable bottle which in Miller Lite's vp of marketing opinion will make "the taste of Miller Lite even better - this package drinks like a bottle and cools like a can to deliver an invigorating taste experience".

However, the new drink experience comes at a cost – aluminum bottles cost more than their glass predecessors. On the upside, the well conceived design effectively helps in boosting the brand image particularly in the high end market. In fact, earlier this year brands such as Bud Light, Budweiser, Michelob, Michelob Ultra and Bud Light Lime launched with success metal bottles featuring similarly inspired design in night clubs and cool venues in the US.