Since its founding in 2005, Labbrand’s head office has been in the M50 Creative Industries Park in Shanghai, on Moganshan Road. As a result of a growing team and client base, Labbrand initiated an office and expansion project in May of this year that was completed in late July. The office has more than doubled in size and now encompasses the entire second floor of Building 7 in M50.
The core idea of the interior design was to let exterior façade angles inspire the office layout in a dramatic way, extolling the originality of the building itself and providing a greater environmental fit with the creative area. Labbrand’s new office is modern, minimalistic, yet warm, with an open design concept and natural lighting. Plants, photography, large windows, and high ceilings complement the space. The office also features an outdoor terrace, a truly unique feature for a Shanghai office. At the entrance, a large and well lit Labbrand logo welcomes visitors into the contemporary and innovative loft. To support Labbrand research activities, the space is equipped with two focus group rooms with one way mirrors and adjacent observation rooms, with video and audio recording capabilities. The main meeting room is enclosed with full length glass doors, adding to the open and modern feel.
With the upgraded office space, the Labbrand team looks forward to continuing to help brands innovate and build equity in China and abroad.