We have reported in our September 5 news about Coca Cola 2.4 billion U.S. dollar bid to buy China's largest juice maker Huiyuan. Now, to answer the application Huiyuan and Coca Cola have filed to China’s Ministry of Commerce, Ministry spokesman Yao Shenhong announced that a hearing will be held to analyze if the deal falls in the realm of "normal economic activities" or if this will give Coca Cola a dominant position over other players in the industry.

While the two big brands wait for the deal to be approved, the general public – both in terms of consumers and other national juice maker brands - keeps on opposing this “marriage”. We wondered in our previous article about Coca Cola’s answer to the nationalistic reaction following the offer. Well, it looks like the soft drink giant does not want to let go.

Thing is, in the thousands of small cities and townships of China's vast rural areas foreign brands – and among them Coca Cola - have not been as successful as they would have wished to be. And, in this context, going after domestic brands can easily translate in a fast track to penetrate this huge market.

Yu Ming-yang, head of the Institute of Branding Research at Shanghai Jiaotong University, said that "Coca-Cola's offer represents an increased recognition of the value of Chinese brand names by foreign companies". In fact, it is quite likely that more of these offers will pour on domestic brands having a solid position and brand recognition.

The question lying at the heart of Chinese consumers now is: will the domestic dear juice brand fade away after the acquisition – as it has already happened in the past to other brands swooped over by foreign giants - or will Coca Cola keep its word and inject Huiyuan with a good dose of brand building capitals?