Brand naming represents every company’s first step toward building brand equity. Labbrand integrates creative naming and brand strategy to emphasize the brand’s uniqueness, communicate company identity, and highlight the product’s intrinsic qualities and characteristics.
Labbrand’s team of verbal identity experts is specialized in tagline development to transmit your company’s voice consistently across all communication channels and effectively communicate your brand identity in the market.
Chinese Brand Naming
- The Labbrand Chinese Naming Software®
- An international and multidisciplinary creative group
- Carefully selected focus groups for name testing
As the industry leader in Chinese brand naming, Labbrand provides a full range of naming-related services including name creation, linguistic checks across major dialects, and comprehensive legal checks for trademark registration availability.
International Brand Naming
This service is designed for companies seeking to launch global brands. Labbrand creates and checks names which are suitable for global use on all continents through our partner offices worldwide (more than 70 countries). Labbrand belongs to and benefits from an international network of naming specialists with over 20 years of experience in name creation and design. For local Chinese brands, a good international brand name plays a vital role in achieving international success. Labbrand helps Chinese brands optimize their global campaign from the beginning—with the right brand name for the international market. In addition, Labbrand’s team of linguistic and branding specialists offer a full range of linguistic tests to check the suitability of English and Chinese brand names, both internationally and in China, taking into account the variety of Chinese dialects.
Corporate Brand and Company Naming
Corporate Brand Naming
Comprehensive brand strategy starts at the organizational level. A good corporate name should effectively reflect brand identity and represent the business scope, while still considering the possibilities of company growth and brand evolution. A good corporate name enables full exploration and use of the brand territory, comprehending and anticipating what the brand stands for now and in the future.
Company Naming
A standard company name in China needs to include your organizational structure, industry corporate brand name and registration locality. To achieve a consistent brand image and to better protect your name, Labbrand helps you create your corporate brand name to be registered at the National Trademark Bureau and then to build the corresponding company name to be registered at the Bureau of Industry and Commerce.
Corporate Renaming and Implementation
Corporate Brand Renaming is a delicate but sometimes necessary process your brand may need to go through either for strategic or legal reasons. In both cases, how you conduct this process is critical to achieve your renaming objectives and to optimize your name re-branding effort. Labbrand designs the best name to match your renewed brand strategy and follows you every step of the way to implement the change both internally and externally.
Products and Services Naming
A good product name should not simply describe its functions—a good product name sets your brand apart from other similar products. Products and services naming strategies aim not only to make your target audiences associate the brand name with the product or service but also at arousing subconscious associations to the hedonic and emotional attributes that will enrich your brand.
