Distinctive Brand Identity enforces the effectiveness of your message and increases awareness of your brand.
Labbrand’s Visual Identity process combines analysis, exploration, and creativity to uncover the elements which form the foundation of your identity. It conveys these elements in a visual expression that gives life to your company and brand message. Our aim is to create custom-made designs to enable your brand to stand out from the crowd and speak directly to your market. Labbrand will also conduct testing to ensure your visual identity appeals to your target market, for example a logo check using face-to-face interviews.
Logo and Signature
Corporate Logo & Signature
Product Logo & Signature
Formal aspects, outward appearance and overall looks are derived from the brand’s core substance and intrinsic identity. We uncover these symbols by addressing the issue of brand difference, its permanence, and its mission, and elaborate on them to create the foremost visual expression of your brand identity: your logo. As you entrust us with the design of your corporate logo or of your products’ logo, we aim to create distinctive and durable signatures capable of reaching your consumers effectively while allowing for future brand developments and extensions.
Corporate Applications
- Catalogues
- Brochures
- Manuals
- Posters
- Business cards design
- Corporate brochure design
- Corporate documents design
- Magazine or Newsletter design
Packaging and Retail Design
Packaging Design
Explain/Promote/Protect/Experience
Our personal fashion expresses who we are. Packaging does that for products. We identify with a product because it does for us what we want it to do. As any brand manager will say, we buy the “brand promise” and the package carries a lot of that promise.
Consumer brands today are facing ever-increasing competition. On one side, heavily discounted brands get consumer’s attention by slashing prices while, on the other, excessive product selection confuses and dilutes the brand’s identity and message. It is therefore vital for brands to strongly assert their identity and mark out a brand territory that will make them unique in such an overcrowded environment. Labbrand provides packaging design that embodies your brand’s personality whenever and wherever your products will be sold, while having them stand out from other offerings to encourage consumer purchase. Packaging design acts upon what the consumers know, believe, and feel about the brand. Labbrand approaches packaging design by analyzing your brand vision, researching your consumers’ needs and wants as well as the competitive environment, in order to develop packaging design that truly stands out.
Retail Design
The point of sale represents a critical space to connect with consumers and let them experience your brand. Labbrand Retail Design transmits brand identity and characteristics while creating an inviting environment for consumers. By investigating the emotional psyche of your customers, their needs and motivators to buy, Labbrand uses the latest technologies and trends to enhance consumers’ brand experience.
Web Design and Implementation
Website Design
- Clearly shows what your company has to offer
- Effectively provide user friendly and intuitive site navigation experience
- Simply showcase the point of contact and sale
- Actively optimize content arrangement so to eliminate useless or marginal information
- Creatively design the most suitable format for displaying your content in order to invite visitors to read
- Clients’ needs analysis
- Domain Name registration/website hosting
- Custom designed website
Web Development
- Design developers turn the design into HTML, CSS, add features and facilities to the user interface
- Functionality developers put into existence all the programming functions and databases that will make the web site actually work
- Coding
- Testing
- Launch
- Completion
