Labbrand’s Research Lab conducts brand research to help you identify the elusive motivators among your target market which drive them to choose your products or services. We do research to create strong brands by applying the latest and most comprehensive research methodologies.
Labbrand has developed six market research services for brand innovation: Pioneer Ideas, to stimulate innovation in products and services; Advertising Decoded, an objective analysis of ad campaigns within cultural contexts; Identity Matters, a verbal and visual identity check; Connect the Dots, customer segmentation, targeting, and positioning; Breakfast at Tiffany’s, shopper and in-store brand experience insights; and Custom Research.
Market & Consumer Insight
Understanding your target market is vital for the success and sustainability of your brand. Labbrand helps you uncover consumers’ motivators and perception of your brand to better understand how their attitudes and needs are formed and how they evolve. Anticipation of new trends is necessary for adapting brand value proposals to a changing market. By using both qualitative and quantitative research techniques to get in tune with trendsetters, Labbrand helps you identify opportunities for brand development to satisfy emerging needs and desire of your clients.
Product & Service Research
Better decision making for products and services development can be achieved by uncovering the functional and emotional attributes that echo with your audience. By drawing sensorial profiles and investigating the latest trends in your industry, Labbrand findings will guide and inspire the development of innovative products and services necessary to keep your brand on the forefront.
Design & Communication Research
Does your brand effectively communicate? By applying the latest techniques in semiotic, media and context analysis, Labbrand helps you explore new ideas, choose the signs, articulate the discourse and define the framework to make your design & communication more powerful and relevant. Does your new visual identity or advertising really work? Labbrand investigates the impact your communication has on consumers. Labbrand tests your concepts and ideas at an early stage in order to make the necessary change before they get widely diffused.
Cultural & Behavioral Audit
How the brand is perceived within the organization influences the “how” and “why” every single department focuses on while working toward the same goal. Labbrand Cultural and Behavioral Audit investigates the commitment and understanding of the brand within the organization and the perception key managers and employees have toward the brand. Employees transmit your brand identity to the market. Brand organizational evaluation helps your organization align internal messages with external expressions in order to create brand synergy within and outside of your organization.
Services
Pioneer Ideas: Stimulating innovation in products and services
Pioneer Ideas is a set of innovative market research techniques which offer a systematic and holistic approach to understand how people use and / or perceive products, packaging and services, and how these can be improved or new ones developed. This facilitates the development of new products, packaging and services by involving target customers and experts in the creative process to identify the ideas with the most potential. It also helps manage new product and service development risk.
Advertising Decoded: Objective analyses within cultural contexts
Advertising Decoded is an independent and objective look at your ad campaign using semiotic and linguistic analysis. In advertising, both images and vocabulary can either contribute to or hinder the message being conveyed. These elements need to be considered in relation to the cultural context and underlying codes. By breaking apart the various elements of advertising messages, Advertising Decoded provides clear maps and analytical outputs for the assessment of your advertising campaigns, uncovering both strengths and weaknesses. This will help you create more effective advertising.
Identity Matters: Verbal & visual identity check
Identity Matters is a comprehensive set of qualitative and quantitative methodologies to test names, logos, packaging and product design in both B2B and B2C environments. The target stakeholders opinions and perceptions are analyzed and the most suitable name, logo, packaging and product design will be revealed.
Connect the Dots: Customer segmentation, targeting and positioning
Connect the Dots is a set of methodologies which are implemented to identify different market segments, evaluate them to optimize targeting, and offer insight into consumer perceptions. This increases your market understanding by segmenting customers based on behavior drivers and brand preferences. Segment attractiveness is evaluated based on market size and growth, structural characteristics and product – market fit. This then provides the groundwork for brand strategy by prioritizing segments relevant to your brand and according to target customer needs.
Breakfast at Tiffany’s: Shopper and in-store brand experience insights
Breakfast at Tiffany’s measures and analyzes how customers shop in stores and how they perceive their in-store experience. It determines how shopping dynamics vary by different criteria (store layout, market, shopper demographics etc.) and identifies opportunities to increase their efficiency by understanding the shopper’s in-store purchase decision process.
Custom Research: beyond the limits of traditional market research
At Labbrand we fully understand that off-the-shelf products cannot always meet our client needs. Our creative approach to problem solving enables us to propose out-of-the-box value-added research solutions. Labbrand research will tailor our research to meet your specific needs.
